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● Live · Client work

Velora Fresh.

A website for a healthy grab-and-go brand in Ankara, a digital menu that opens from the QR code in store, and a panel the business runs itself.

On screen · Home pagevelorafresh.com.tr

We brought the counter’s freshness
to the screen.

velorafresh.com.tr
Velora Fresh home page

Sector

Food and drink · Ankara

Our role

Web · QR menu · Admin panel

Status

Live

Started

June 2026

01

The problem

A newly opened grab-and-go brand: the counter is restocked every morning, the menu and prices change often, and office lunch and catering requests arrive through different channels. The site had to carry all of that without tying the business to a developer.

02

Our approach

We fed the catalogue, QR menu and quote forms from a single admin panel. No online payments; orders come through WhatsApp and the quote form. Before opening, a “coming soon” page collected a waitlist.

Three design decisions.

So the business can run the site without asking anyone.

1DECISION

Prices on a single switch.

Prices are switched on or off from the panel with one toggle; the site, QR menu, product pages and search results all change together.

HOW IT SHOWS IN THE PRODUCT

Show prices

When it’s off, prices are never sent to the page at all.

2DECISION

Copy changes in the panel.

Headlines, services, address and map are edited in the panel, with no redeploy. The business doesn’t depend on a developer.

HOW IT SHOWS IN THE PRODUCT

Home page headline
Fresh every day.
Save
3DECISION

One source for the menu.

A product is entered once; the catalogue, QR menu, sitemap and share images all draw from the same record.

HOW IT SHOWS IN THE PRODUCT

Product pageup to date
QR menuup to date
Search engine listingup to date

From counter to screen, three faces.

Screens are based on the site’s own interface; its identity is below.

01

Digital QR menu

The QR code in store opens on the phone: open/closed status, a category strip, nutrition facts and allergens.

Velora Fresh QR menu
02

Product catalogue

Seven categories with photo cards; every product has its own page with calories and protein. Ordering on WhatsApp is one tap away.

velorafresh.com.tr/urunler
Velora Fresh products page
03

Admin panel

Products, categories, site copy, incoming messages and the waitlist in one place; the QR code downloads from here too.

velorafresh.com.tr/admin
VELORFRESH
Dashboard
Products
Categories
Content
Messages
Subscribers
ProductsShow prices
Grilled Chicken Bowl 1Bowls₺490Live
Caprese SandwichSandwiches₺320Live
Veggie BowlBowls₺360Live
Date protein ballProtein sweets—Draft
Menu QR code
Download PNG · SVG
No basket. Ordering is one message away.A catalogue model: products live on the site and the QR menu. Orders come via WhatsApp, corporate and catering requests through the quote form, and the business gets an email instantly.

From coming soon to live.

The site was working even before the opening date was set; four steps to going live.

01

Coming soon

Logo, tagline and a “Get notified” form. A waitlist built up before opening.

02

Choosing a design

The client picked one of several directions; the others are kept in the archive, not deleted.

03

Private preview

While the site was still closed, the client browsed and approved it through a private link.

04

Launch with one switch

When it was ready, it went live with a single setting, on its own server, with SSL.

BRAND IDENTITY

Simple as the kitchen.

A wordmark built around a bar-less Λ, with pine green and warm paper tones. Colour is kept to a minimum so the photos stand out; the type is bold: condensed capitals, a handwritten accent, a light body.

LOGOTYPE
VELORFRESH

HEALTHY GRAB & GO

velorafresh.com.tr@velorafresh_
MARK
01
PINE#3A514ALogo, buttons, accents
02
DARK PINE#26332EDeep sections
03
PAPER#F4F1EAWeb background
04
STONE#D6D3CBLines and placeholders
05
COCOA#463F36Warm dark tone
TYPOGRAPHY
AA
BEBAS NEUE

Headings · uppercase

eat well, live wellMs Madi · handwritten accent

Jost Light

Body text and interface

COMPONENT LANGUAGE
View the menuGet a corporate quoteGet a quote
● Open now · Closes 21:00Vegan
GRILLED CHICKEN BOWL 1₺490
AROMATIC QUINOA & ROMESCO PURÉE
553 kcal · 56 g protein

Pill buttons, underlined secondary links, a glass top bar. Product names in capitals, descriptions in spaced lowercase.

Scope

A six-page site, an in-store QR menu and the business’s own admin panel. New products appear in search listings and share images automatically.

HomeProductsCorporateCateringContactQR menuAdmin panel

Stack

Runs on its own server with Docker, Nginx and SSL, not tied to any single hosting company. Form notifications arrive instantly by email.

Next.js 16React 19TypeScriptTailwind v4Motion · LenisPrisma · PostgreSQLAuth.jsDocker · NginxResend

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